Verinpaints paints tell the background of a company which grew thanks to its know-how to the highest standard. Its secret is meeting, over the time, its partners’ needs and always offering top quality solutions, those which meet the needs of the furniture or the wood industry as well as the ones of the artisan.
Verinpaints background lies in its three founding members’ commitment: Mr. Piero Marchetti, Mr. Antonio Bartoli, Mr. Sante Zandò, who are still the vital minds of a company which grows thanks to an extraordinary team of young and experienced people. Every day they are the ones who give their contributions in terms of cleverness and work in order to produce better and better paints and to have more and more satisfied customers.
Since 1975, when it was established, this small business has slowly and steadily improved following the very typical spirit of Italian small enterprises: brilliant ideas, strong technical skills, deep spirit of initiative and resourcefulness.
The first kilogram of paint produced on its own behalf dates back to February 1979. In 1986, it moved to the present headquarter at Massa e Cozzile, which expanded over the time up to the present 10,000 square meter surface.
During those years, Verinpaints grew thanks to its capacity to supply paints and special effects that others were unlikely able to industrialize. Its initiative, its availability, its capacity to smell changes lead, step by step, to a more and more organized enterprise.
Verinpaints promptly reacted to the challenges of the 90s and anticipated the more and more pressing regulations.Since the 2000s the company has firmly spread the Tuscany and Italian excellence all over the world, showing that the medium sizes can sometimes represent an advantage.
Since 2001, in order to have access to new and definitely selective markets, the company has planned an intense production innovation aiming to achieve those scale economies necessary to be competitive at a by now global level.That is why it adopted the quality certification which leads to the highest corporate standards. The constant adjustment of production processes goes hand in hand with the development of research, which now hires 30% of the workforce using state-of-the-art equipment, and with partnerships with the University, research Ph. D and with the C.N.R. (Science Research Council).
All that makes Verinpaints be a company which still combines the artisanal care for the product and an extremely evolved service with a global vision. Therefore, in 2014 VerinpaintsHolding was established as a specific tool in order to be strongly and steadily rooted in those foreign countries that are considered as strategic ones. At present, the international expansion reaches about 50 countries. According to the estimates in the medium run, this penetration will be widen up to additional 15 countries within 2018.